The Museum collects information from you when you engage in online or in-person transactions such as purchases, registrations, making donations, or becoming a member. Additionally, information may be transmitted as part of a form submission or in connection with other programs, activities, services, or resources available on the website.
For example, we collect information when you:
- Create an account on Choice
- Purchase tickets
- Purchase a membership
- Make a donation
- Purchase merchandise
- Fill out a “Contact Us” request
- Subscribe to a mailing list
- Request information about exhibitions, programs, and activities
- Participate in education programs
- Communicate with us through the website by completing online forms
We also collect information:
- In-person ticket or membership sales
- By phone
- Onsite (for example, by completing a form in person with us)
- Returning mail to us, such as membership renewals
- Completing a survey mailed to you
- Completing contact information on forms at local events
INFORMATION WE COLLECT ABOUT YOU
Registration, Features, Functionality, and Communications. In order to use the services and any content, features, and functionality thereof (e.g., communication/networking features, account registration, donation features, promotions, purchases, etc.), we may require that you provide and/or otherwise make available to us certain information, which may include your legal name, email address, mailing address, physical location, telephone number and other descriptive information, and, in order to conduct fee-based transactions and other activities, your payment data (e.g., payment card data, billing address, PayPal account details, etc.), demographic information, authentication data and other information. In addition, you may be presented with the opportunity to sign up to receive additional newsletters, email communications, other communications, and promotions from us in order for us to provide up-to-date information and other news about the Services, and to publicize and promote certain exhibitions, activities, events, content, initiatives, programs, products, and services offered by us, which may require that you provide certain information.
Automatic Information Collection, Tracking Technologies, and Cookies. When you use the services, we automatically collect certain information, such as anonymous identifiers, your internet protocol (IP) address, location data (e.g., zip code, GPS-based location information, longitude/latitude, etc.), and other information regarding your use of the services, which may assist us in authenticating your usage and/or device, keeping track of your preferences, creating a more tailored user experience, better serving your particular interests and needs, etc. In addition, the services and/or third parties may use “cookies” (which are small electronic files containing information about you and your activities that are stored on your device (e.g., html files, Flash files, etc.), “embedded scripts”, web beacons and other similar tracking technologies to collect information automatically as you use the services. Tracking technologies enable us to track your use of the services, and target your interests to enhance your experience with the services, including, without limitation, by making additional features, functionality, products, and services available to you. We may also use tracking technologies to collect “clickstream” data, such as your device type, operating system and platform, the average time spent using the services, content viewed and searched for, access times, location of usage, and other relevant statistics, and may assign unique identifiers to your device or other credentials you use to access and/or use the services for the same purposes. We may associate the information obtained through these tracking technologies and your UDID, anonymous identifiers, and other identifiers and data with your personal information so we can better customize your experience using the services and provide tailored recommendations, advertisements, promotions, features, functionality, products, services, and other content related to your specific interests, activities, and/or profile. You may have the ability to set certain privacy options on your device that limit the provision of certain Information, such as geolocation information, whether by responding to request alerts or notifications that may be presented to you on your device prior to the collection of the relevant information or by navigating to the settings section of your device and limiting certain functionality (e.g., location services, etc.). Please be aware that if you limit the collection of certain Information, you may not be able to use certain of the Services, whether as it pertains to some or all of the services, content, features, and/or products made available in connection therewith.
We may combine information gathered from the website with information that we have received, gathered, acquired, or stored from other sources, including information collected offline by the Museum and information received from third parties into a single customer record. We also use and/or combine Information that we collect offline or receive from third-party sources to edit, enhance, and/or check the accuracy of your customer record.
HOW WE USE INFORMATION
We may use your information for the following purposes:
- Providing any information, services, or products that you request or purchase on or through the services;
- Contacting you regarding the administration of any features or functions of the services;
- Sending you marketing, promotional, fundraising, and other emails, messages, correspondence, and notifications;
- Allowing you to participate in the support and other features of the services;
- Responding to your questions or other requests;
- Tailoring your experience with the services and/or otherwise customizing what you see when you use the services;
- Saving your user account, registration, and profile data or other personal information (so you are not required to have to re-enter it each time you use the services);
- Providing and/or otherwise making available the Services and any other information, products, and services of enhanced value to you;
- Marketing and promoting the services, including, without limitation, promotions and other initiatives and activities;
- Where you order information, goods, or services, performing credit checking or other authentication where relevant;
- For the prevention and detection of fraud or infringement of our or any third party’s rights;
- Tracking your return visits to and use of the services;
- To comply with legal obligations or legal process; and
USER CHOICE, WITHDRAWAL OF CONSENT, AND OPT-OUT
If you prefer not to have your information shared with third parties for marketing purposes, or would like to be removed from our mailing list, please contact us at email@example.com.
SHARING AND DISCLOSURE OF PERSONAL INFORMATION AND OTHER INFORMATION
Disclosure to Third Parties. We reserve the right to use, share, exchange, and/or disclose to third parties any of your information (i.e., personal information and additional information) for any lawful purpose, including, but not limited to, as may otherwise be described in Section 3 above. You can choose to opt-out of certain such uses as described in Section 4 above.
Service Providers. We will provide and disclose your information to operators, services providers, and other third parties for the purpose of proving, offering, supporting, administering, and maintaining the services, and providing the full range of content, activities, services, features, and functions offered on or in connection with the services.
Additional Disclosures. The Museum may also use or disclose your information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on the Museum; (b) protect and defend the Museum’s rights or property, the website, or the Museum’s users; and (c) act under emergency circumstances to protect the personal safety of Museum affiliates, agents, or the users of the website.
The Museum takes special care to protect the safety and privacy of children. We do not knowingly collect information from children under the age of 16. Children should always ask parents/guardians for permission before providing personal information to any website or purchasing any products or services online. The Museum urges all parents/guardians to participate in their children’s exploration of the Internet and to teach them about protecting their personal information while online.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a resident of the State of California, we provide you with information on how to exercise your disclosure choice options such as your right to opt-out (which we may sometimes refer to as “unsubscribe”) with respect to use of your personal information by third parties for marketing purposes. Therefore, pursuant to the California Civil Code, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year. If you are a California resident and wish to request information about how to exercise your third party disclosure choices, please send a request by email to firstname.lastname@example.org. detailing your privacy request.
The services are controlled, operated, and administered entirely within the United States. If you visit, access, interact with, and/or otherwise use the services from a location outside the United States, please be advised that any information you provide in connection with any such activity may be processed in and/or transferred to the United States of America and/or other territories and locations, where privacy protections may not be as comprehensive as those in the territory or location where you interact with or otherwise use the services.
For any questions or requests, please contact the Museum at email@example.com.
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